Berggi solved a problem for its own business, and now it wants to make its solution available for other mobile application providers.
The company today announced Ads@Berggi, a platform designed to solve the problem for mobile application providers that want to make more money from their advertising-driven mobile traffic.
About a year and a half ago, Berggi launched its mobile e-mail service, followed by a series of other products. The company is adding about 10,000 new users each day worldwide to its e-mail product and about 4,000 new users a day in China, according to Babur Ozden, CEO of Berggi.
But even though it was seeing sizable mobile traffic, it wasn’t getting the ad revenues it needed. So the company figured out a way to place ads in mobile applications beyond just the open and exit areas. “We increased the places ads could be placed,” Ozden said. Also in Berggi’s platform is the ability to learn from applications that an end-user is using. For example, if you’re consuming some form of financial information, the system sends you something relevant to that topic.
Berggi saw a big increase in its own ad revenues as a result of its platform. Advertisers especially like the customer acquisition approach, where they can buy ads based on acquired customers. The company is focusing on the types of mobile services that a person most likely would opt in to buy from a cell phone or device. While it won’t turn anyone away, it is not aggressively going after advertisers that are doing mobile ads as part of brand recognition.
Ads@Berggi was launched with beta advertising customers in the United States and Spain in January. Since then, the company said, it has recorded a significant increase in advertising impressions and clicks compared to those measured when Berggi received advertisements delivered by other mobile advertising networks.
