Comments made April 13 by Shantanu Narayen, president and CEO of Adobe, seem to have gone largely under the radar. In an interview with Fox Business posted online, Narayen said that regardless of Apple’s decision to block Flash from its devices, the platform will be present on a range of smartphones, including Research In Motion, Android and Palm.
“People are clearly trying to author once and then playback across multiple devices. We like to say that if the economy stays the same, 2010 is going to be a good year, and if the economy improves, frankly it’s going to be a great year,” Narayan told Fox.
Narayen had been invited to speak to Fox about the most recent release of its suite of creative products, CS5. The latest iteration of products like Adobe Photoshop and Illustrator marks a major upgrade to Adobe’s professional-grade design software.
Adobe’s shares actually dropped on the heels of the announcement due to the fact that Apple had changed its developer contract to ban all third-party platforms, including Adobe Flash, from porting their apps to Apple devices. In a 10-Q filing with the Securities and Exchange Commission (SEC), Adobe said Apple’s decision to ban Flash could significantly hurt Adobe’s business.
Narayen said that regardless of Apple’s decision to ban Flash, other mobile devices will be running the application. “Smartphone companies like Google and RIM and Palm are going to be releasing versions of Flash on smartphones and tablets in the second half of the year,” Narayen said, reiterating that in the case of Apple, it’s not a technology decision but a business decision and one that only hurts Apple’s customers.
Narayen said that in the end it will be the consumer who decides whether the mobile experience will involve Flash. “What we think is that consumers will eventually vote for the experience they want through their wallet,” he said.