LAS VEGAS—Mobile marketing has been around for several years at a reasonable rate, and Air2Web, a 9-year-old company, is one of the grizzled veterans of the space. What it’s seeing now, besides people going beyond just talking on their phones, is ad agencies beginning to embrace mobile world beyond the testing phase.
At CTIA, Air2Web is highlighting its Promote and Service solutions, which it can deliver in a week or two as opposed to six or eight weeks, says Air2Web President Bill Jones. The Promote offering includes promotional messaging, coupons and voting; the Service offering includes alerts, store locator and surveys.
Mobile marketing is a supplement to a brand’s overall marketing mix. It helps make non-interactive marketing channels more interactive, and it offers time and place immediacy with a direct connection to a specific customer, he says.
Some companies offer pieces of the mobile marketing puzzle, but Air2Web is doing a range of things. “We’ve got a nice broad footprint for customers and where it shows is in the breadth of our offer,” he says.
The Mobile Marketing Solution Series is the first in a series of turnkey solutions Air2Web says it will bring to market during the coming months. Each Solution, which can be tailored for specific vertical markets, includes unlimited standard-rate messaging for 30 days.