Alltel Wireless announced that it has awarded its directive advertising account to Omnicom Group’s Ketchum Directory Advertising.

“We are delighted over our new relationship with Alltel Wireless and their understanding of the extraordinary value offered through local search advertising, and online and traditional offline channels,” Michele Markham, Ketchum’s president and CEO, said in a statement. “Ketchum understands that consumers now have multiple options when they are searching for products or services. Our strong research capabilities allow us to define these choices and plan accordingly.”

Ketchum said it will be planning and implementing Alltel’s print yellow pages program as well as providing Internet yellow pages and local search solutions.