Amazon’s Fire tablet just got a mini-makeover.
The online retailer on Thursday announced its 7-inch Fire tablet will now be available in three new colors, including magenta, blue and tangerine. Amazon also introduced a second storage option for the tablet, which will now be available in an 8 GB model and a 16 GB version.
The device was previously available in black with 8 GB of memory.
The 8 GB Fire tablet will still retail for just under $50, while the new 16 GB model will retail for $69.99.
Last month, Amazon found itself caught in the middle of a broader battle on encryption when the company removed the ability to encrypt locally stored data on the Fire tablets. Amazon quickly reversed course, however, telling Engadget just a day later that it will return the option for full disk encryption with a Fire OS update this spring.
According to figures from International Data Corporation (IDC), Amazon products accounted for 7.9 percent of the tablet market share by the end of 2015, compared to 24.5 percent for Apple and 13.7 percent for Samsung.
Filed Under: Devices
