5G Technology World

  • 5G Technology and Engineering
  • FAQs
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • Wireless Design
  • Learn
    • 5G Videos
    • Ebooks
    • EE Training Days
    • FAQs
    • Learning Center
    • Tech Toolboxes
    • Webinars/Digital Events
  • Handbooks
    • 2024
    • 2023
    • 2022
    • 2021
  • Resources
    • Design Guide Library
    • EE World Digital Issues
    • Engineering Diversity & Inclusion
    • Engineering Training Days
    • LEAP Awards
  • Advertise
  • Subscribe

Amazon Unveils 3D Fire Phone, Out July 25

By Andrew Berg | June 18, 2014

SEATTLE – Amazon Wednesday took the wraps off its new 3D smartphone, Fire.Fire Phone

As rumored, the Fire smartphone is exclusive to AT&T. The device goes up for pre-order today and ships July 25. The 32-GB model will cost $200 with a two-year contract—a 64-GB model is available for $300— or zero down and $28/monthly on AT&T’s Next program. For a limited time, Fire comes with a free 12-month Amazon Prime subscription.

The 4.7-inch Fire features a 2.2 GHz quad-core processor and a 13-megapixel rear camera. Amazon will also include unlimited photo storage on Amazon’s Cloud Drive. 

The phone includes a dedicated button on the side of the device called the Firefly button. When pressed, the button activates technology that can recognize items in the real world by quickly scanning them. It can also recognize music, as well as movies. Bezos claimed the feature can recognize 100 million items in the real world. 

Amazon has also offered developers an API so that they can build the functionality into their apps. For instance, MyFitnessPal has built the Firefly feature into its app to identify nutritional information of various products. 

But it’s the Fire Phone’s 3D display that really make Amazon’s phone different. Called “dynamic perspective,” the technology renders 2D images in three dimensions by redrawing the image relative to the user’s viewpoint. 

Amazon CEO Jeff Bezos showed how the technology can be used in place of touch by simply moving and tilting the phone. Bezos also demonstrated how the technology can even be used to navigate through a Web browser. 

“This gesture is so natural that every time I go back to another device that doesn’t have it, I try to do it,” Bezos said. 

The gestures appear to have defined the company’s UI going forward. By tilting the phone in apps and other areas, the user can scroll through panels to either the right or left. Bezos suggested this will carry across the device. 

Amazon began working on the technology four years ago. 

Bezos stressed the need for Amazon to do things right the first time in order to get customers to return, especially to subscription services like Amazon Prime. He stressed that Amazon needed to ensure the same with the Fire phone.


Filed Under: Carriers

 

Next Article

← Previous Article
Next Article →

Related Articles Read More >

eSIM
eSIM eases changing carriers for phones and IoT
QoE and QoS comparison
Benchmarking in 5G: More important than ever
iPhone 12
I bought a 5G phone, now what?
6G
Key takeaways from 6G Symposium

Featured Contributions

  • Overcome Open RAN test and certification challenges
  • Wireless engineers need AI to build networks
  • Why AI chips need PCIe 7.0 IP interconnects
  • circuit board timing How timing and synchronization improve 5G spectrum efficiency
  • Wi-Fi 7 and 5G for FWA need testing
More Featured Contributions

EE TECH TOOLBOX

“ee
Tech Toolbox: 5G Technology
This Tech Toolbox covers the basics of 5G technology plus a story about how engineers designed and built a prototype DSL router mostly from old cellphone parts. Download this first 5G/wired/wireless communications Tech Toolbox to learn more!

EE LEARNING CENTER

EE Learning Center
“5g
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

Engineering Training Days

engineering
“bills
5G Technology World
  • Enews Signup
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • EV Engineering
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search 5G Technology World