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Analysis: BlackBerry Users Willing to Pay the Most for Apps

By Staff Author | March 31, 2010

Mplayit released its latest mobile app analysis from its cross-platform app store on Facebook, showing that more than one-third of users across all top mobile platforms are interested in paid apps.

On average, about 35 percent of users are interested in paid applications. BlackBerry users are willing to pay the biggest premium for apps, with a median price point of $5.99, compared with $2.72 on Android and $1.99 on iPhone.

Games continue to grow in popularity on iPhone, making up 68 percent of the most popular apps. While Android has seen a slight increase in popularity for gaming apps compared to the previous month, it’s still dwarfed in comparison to iPhone, as well as BlackBerry.

Mplayit offers search and try-before-you-buy playable previews of mobile applications on leading mobile platforms that are accessible from a standard Web or mobile browser. Users can rate, comment and recommend individual apps to their social network, including Facebook and Twitter.

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