Quattro Wireless has confirmed that Apple has acquired the mobile advertising company.
In a post on Quattro’s Web site, Vice President Andy Miller said the company remains focused on delivering more engaging, relevant and useful ads to mobile devices and improving the measurement and execution of digital campaigns. “Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers,” he said.
For now, the offerings and services that customers receive from Quattro will not change, he added. The Quattro Wireless network will continue to operate across all devices and platforms. Client and support teams will remain the same.
An Apple spokesperson was not immediately available for comment.
Numerous Web sites yesterday cited The Wall Street Journal-affiliated All Things Digital blog that reported Apple was set to announce it had acquired Quattro Wireless for $275 million.
The acquisition follows Google’s $750 million deal to acquire AdMob.