Apple held on to its lead as the top smartphone brand in the United States in 2015, snagging 40 percent of the smartphone market share.
According to a new report from Parks Associates, the tech giant beat out rival Samsung, which had 31 percent of the market share, and LG, which came in third place with 10 percent of the market share.
However, in terms of operating system market share, Kantar WorldPanel found Apple lagged behind its Android competition in the United States with a market share of 39.1 percent to the latter’s 59.1 percent. Windows operating systems accounted for just 1.6 percent.
“Now more than ever it is interesting to highlight the difference in performance of iOS versus Apple,” Kantar WorldPanel ComTech chief of research Carolina Milanesi said. “As a vendor, Apple was able to return to the top of the leader boards in the U.S. and China, while iOS has struggled to return to the market share it saw in 2014 across a number of markets, especially in the U.S.”
Kantar’s report also found that Apple was able to regain its seat as the most-sold smartphone brand in urban China as well, obtaining 27 percent of the market share. The company also had the top three phone models in that market as well, the report found.