The Apple Watch may have only limited appeal for a core subset of Apple’s customer base, namely teens.
According to a Piper Jaffray survey that polled 7,500 teens across 48 states, just 16 percent of respondents expressed interest in an Apple Watch.
Whether Apple still has its cool has been a question many have been asking since Steve Jobs death. Business Insider recently suggested that Tim Cook is laying a lot on the success of the Apple Watch, pitching it as the first product that Apple has produced without Jobs’ direct influence.
Apple said during a Sept. 9 unveiling that that the Apple Watch will be released in early 2015.