Apple today reported what it called a “record breaking” holiday season for its App Store.
In a statement, Apple said that in the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases.
The first day of 2016 also marked the biggest day in App Store history with customers spending over $144 million. It broke the previous single-day record set just a week earlier on Christmas Day.
Philip Schiller, Apple’s senior vice president of Worldwide Marketing said Apple customers spent over $20 billion on the App Store last year alone
“We’re grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can’t wait for what’s to come in 2016,” Schiller said.
Worldwide, the App Store has brought in nearly $40 billion for developers since 2008, with over one-third generated in the last year alone.