5G Technology World

  • 5G Technology and Engineering
  • FAQs
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • Wireless Design
  • Learn
    • 5G Videos
    • Ebooks
    • EE Training Days
    • FAQs
    • Learning Center
    • Tech Toolboxes
    • Webinars/Digital Events
  • Handbooks
    • 2024
    • 2023
    • 2022
    • 2021
  • Resources
    • Design Guide Library
    • EE World Digital Issues
    • Engineering Diversity & Inclusion
    • Engineering Training Days
    • LEAP Awards
  • Advertise
  • Subscribe

Apple’s Larger iPhone Poised to Drive Phablet Market

By Andrew Berg | September 5, 2014

Carriers may be giving more shelf space to devices with larger screens, but many consumers could be waiting for a larger iPhone before they snatch up a “phablet.”   

According to new research from NPD Group, carriers in the United States devoted about a third of their shelf space to devices with a 4.7-inch or larger screen in the second quarter of this year. That’s up from just 4 percent in the second quarter of 2012.  

That said, Stephen Baker, vice president of industry analysis at NPD, noted that while interest among U.S. consumers in larger screen smartphones is growing, sales growth has been relatively disappointing over the past two years due to Apple’s dominance of the market with smaller phones. 

“All the demand, channel and usage pieces are in place for larger smartphone sales and share to increase,” Baker said in a statement. “If Apple releases a bigger iPhone it will be the final catalyst for explosive growth in the 4.7”+ market.”

NPD said that sales growth has lagged, however, behind product availability. U. S. sales of smartphones with 4.7-inch or larger screens now account for more than a quarter of sales, up from 2 percent in the same quarter last year. 

Bigger screen correlates with the use of more data. According to NPD Group, consumers with smartphones that have 4.7-inch and larger screens use about 4GB of data a month, twice that of consumers who own smartphones with smaller screens. 

“Larger screens mean a much richer content experience for smartphone users,” said Brad Akyuz, director of NPD Connected Intelligence. “The increase in video consumption driven by large-display smartphones is a tremendous revenue opportunity for network operators, as consumers will need more data to enjoy content on-the-go”.


Filed Under: Devices

 

Next Article

← Previous Article
Next Article →

Related Articles Read More >

High-directivity couplers optimized for 225 – 750 MHz applications
Integrated into IoT devices, iSIM poised to make inroads
Triple-radio and multiprotocol MCUs add application processors
5G vectors
How RedCap fits into 5G and IoT

Featured Contributions

  • Overcome Open RAN test and certification challenges
  • Wireless engineers need AI to build networks
  • Why AI chips need PCIe 7.0 IP interconnects
  • circuit board timing How timing and synchronization improve 5G spectrum efficiency
  • Wi-Fi 7 and 5G for FWA need testing
More Featured Contributions

EE TECH TOOLBOX

“ee
Tech Toolbox: Internet of Things
Explore practical strategies for minimizing attack surfaces, managing memory efficiently, and securing firmware. Download now to ensure your IoT implementations remain secure, efficient, and future-ready.

EE LEARNING CENTER

EE Learning Center
“5g
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

Engineering Training Days

engineering
“bills
5G Technology World
  • Enews Signup
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • EV Engineering
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search 5G Technology World