5G Technology World

  • 5G Technology and Engineering
  • FAQs
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • Wireless Design
  • Learn
    • 5G Videos
    • Ebooks
    • EE Training Days
    • FAQs
    • Learning Center
    • Tech Toolboxes
    • Webinars/Digital Events
  • Handbooks
    • 2024
    • 2023
    • 2022
    • 2021
  • Resources
    • Design Guide Library
    • EE World Digital Issues
    • Engineering Diversity & Inclusion
    • Engineering Training Days
    • LEAP Awards
  • Advertise
  • Subscribe

Apple’s Schiller Discusses App Store Approvals

By Andrew Berg | November 24, 2009

Phil Schiller, Apple’s senior vice president for world-wide marketing, has come out of the closet and defended the App Store’s controversial approval process. In an interview with Business Week, Schiller said that the process is very much like any retailer that picks and chooses the products that line their shelves.

“Whatever your favorite retailer is, of course they care about the quality of products they offer…We review the applications to make sure they work as the customers expect them to work when they download them,” Schiller was quoted as saying.

Schiller said that 90 percent of Apple’s rejections are for technical reasons, such as bugs in the application. He said that only 10 percent of those apps that are rejected are because they are deemed inappropriate.

Additionally, Schiller said that security, trademark infringement and providing suitable content for children all factor into the approval or rejection of an app. The company has had inquires from governments and political leaders asking what it was doing to protect children from inappropriate content.

Apple has taken a lot of criticism for its handling of the approval process for iPhone apps. It was perhaps Apple’s purported rejection of the Google Voice App, and subsequent inquiry from the FCC, that brought the criticism to a crescendo. Most recently, Facebook’s lead iPhone developer, Joe Hewitt, quit, saying that he was philosophically opposed to the way Apple handled the vetting of apps at the App Store.


Filed Under: Devices

 

Next Article

← Previous Article
Next Article →

Related Articles Read More >

High-directivity couplers optimized for 225 – 750 MHz applications
Integrated into IoT devices, iSIM poised to make inroads
Triple-radio and multiprotocol MCUs add application processors
5G vectors
How RedCap fits into 5G and IoT

Featured Contributions

  • Overcome Open RAN test and certification challenges
  • Wireless engineers need AI to build networks
  • Why AI chips need PCIe 7.0 IP interconnects
  • circuit board timing How timing and synchronization improve 5G spectrum efficiency
  • Wi-Fi 7 and 5G for FWA need testing
More Featured Contributions

EE TECH TOOLBOX

“ee
Tech Toolbox: Internet of Things
Explore practical strategies for minimizing attack surfaces, managing memory efficiently, and securing firmware. Download now to ensure your IoT implementations remain secure, efficient, and future-ready.

EE LEARNING CENTER

EE Learning Center
“5g
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

Engineering Training Days

engineering
“bills
5G Technology World
  • Enews Signup
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • EV Engineering
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search 5G Technology World