5G Technology World

  • 5G Technology and Engineering
  • FAQs
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • Wireless Design
  • Learn
    • 5G Videos
    • Ebooks
    • EE Training Days
    • FAQs
    • Learning Center
    • Tech Toolboxes
    • Webinars/Digital Events
  • Handbooks
    • 2024
    • 2023
    • 2022
    • 2021
  • Resources
    • Design Guide Library
    • EE World Digital Issues
    • Engineering Diversity & Inclusion
    • Engineering Training Days
    • LEAP Awards
  • Advertise
  • Subscribe

Apple’s Stock Sinks as High Hopes for iPhone X Sales Fade

By Michael Liedtke, AP Technology Writer | January 30, 2018

Apple’s stock is backtracking from its recent highs amid mounting concerns that iPhone X sales will fall short of the high hopes for a device that brought facial recognition technology and a $1,000 price tag to the company’s flagship product line.

Speculation about disappointing demand for the iPhone X have been swirling for the past week, contributing to a 6 percent decline in Apple’s stock since it hit an all-time high of $180.10 on Jan. 18. The shares sank $3.11 to $168.40 in Monday’s late afternoon trading, translating into a nearly $60 billion loss in the company’s market value since the stock last peaked.

Concrete evidence of how the iPhone X is faring should emerge Thursday when Apple is scheduled to release its fiscal first-quarter earnings. The period spans from October through December, covering the early November release of the iPhone X and the holiday shopping season that typically brings Apple’s biggest iPhone sales of the year.

Apple didn’t respond to a request for comment Monday.

For now, many investors appear to be focusing on analyst comments and media reports that Apple is dramatically reducing its iPhone X orders with its suppliers.

J.P. Morgan analyst Narci Chang said last week that manufacturing of Apple’s flagship phone could be cut in half during the first three months of this year in reaction to weakening demand. But RBC Capital Markets analyst Amit Daryanani believes Apple’s reported iPhone sales during the past quarter will be higher than anticipated and the projections for the current quarter won’t be as lackluster as many people fear.

The iPhone X is unlike anything Apple has ever made in the product line’s 10-year history. It features an OLED screen that spans from one edge of the device to the other and displays images in more vibrant colors. It also relies on technology that recognizes a user’s face to unlock the device and animate emoji’s.

Investors have been counting on the iPhone X to be a huge hit, despite its unprecedented starting price of $1,000.

Apple also released two other new models in September, the iPhone 8 and iPhone 8 Plus, which are similar to its 2016 models, but sell for 20 to 30 percent less than the iPhone X. Neither of those phones has the fancier display screen or facial recognition technology featured in the iPhone X.

Analysts, on average, estimate that Apple sold 79 million iPhones in the past quarter, generating revenue of $60.1 billion, according to FactSet. That translates into an average sales price of $760 per iPhone, a 10 percent increase from the same time in the previous year when Apple sold about 78 million iPhones at an average price of $694.


Filed Under: Devices

 

Next Article

← Previous Article
Next Article →

Related Articles Read More >

High-directivity couplers optimized for 225 – 750 MHz applications
Integrated into IoT devices, iSIM poised to make inroads
Triple-radio and multiprotocol MCUs add application processors
5G vectors
How RedCap fits into 5G and IoT

Featured Contributions

  • Overcome Open RAN test and certification challenges
  • Wireless engineers need AI to build networks
  • Why AI chips need PCIe 7.0 IP interconnects
  • circuit board timing How timing and synchronization improve 5G spectrum efficiency
  • Wi-Fi 7 and 5G for FWA need testing
More Featured Contributions

EE TECH TOOLBOX

“ee
Tech Toolbox: Internet of Things
Explore practical strategies for minimizing attack surfaces, managing memory efficiently, and securing firmware. Download now to ensure your IoT implementations remain secure, efficient, and future-ready.

EE LEARNING CENTER

EE Learning Center
“5g
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

Engineering Training Days

engineering
“bills
5G Technology World
  • Enews Signup
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • EV Engineering
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search 5G Technology World