AT&T announced a new Website that explains to customers new choices available to them, including AT&T’s new “bring your own device” open network options. The site also provides tools that help developers create new mobile applications and devices.
AT&T promises the new site, http://www.att.com/choice, provides “detailed, easy-to-navigate information on the extensive choices that AT&T offers to consumers and businesses in handsets, applications and much more. It also features innovative, industry-leading resources for developers of wireless applications.”
As the talk about open applications and networks continues to gain momentum within the industry, AT&T also announced that it is expecting the biggest turnout ever at three developer events it is hosting at the upcoming CTIA convention in Las Vegas. The carrier says that the three events, the Enterprise Developers Summit, Fast Pitch and Open Call, “encourage the creation of innovative wireless applications.”
“The driving force of our business is our commitment to be open to innovation and to offer our customers more choices than any other wireless company,” said Ralph de la Vega, president and CEO of AT&T’s wireless unit, in statement. “That means choices in applications, choices in handsets, choices in operating systems, choices in how to shop and pay for service, plus much more. Today’s announcements underscore that commitment. Maximum customer choice is what real openness is all about.”
Along with the developer events at CTIA, AT&T posted the 2008 version of its Wireless Reference Architecture guide specifically for developers.
The carrier also announced that its Yellowpages.com directory will distribute its listings on Microsoft local search sites, replacing Idearc Superpages.com service. AT&T said the new agreement will go live in early April. Terms of the deal were not disclosed. However, the carrier did say that it expects revenues from Yellowpages.com and content advertising, including ads on its mobile phones as well as its U-Verse high-speed Internet and video services, to exceed $1.5 billion by 2010.