AT&T announced that it has redesigned its Website to make shopping more convenient. The company said its Web upgrade aims to provide “seamless access” to its complete portfolio of wireless, broadband, video and voice services.

“The reason we continue to invest in our Website is simple: It’s all about the customer experience and making it easy for consumers to do business with us,” said Rick Welday, AT&T chief marketing officer for its Consumer division, in a statement. “We want our millions of customers to have easy access to their services – from wireless to TV – so they can get their questions answered and needs met 24/7, 365 days a year through att.com.”

According to the company, its new Web experience includes “vibrant use of color, a more approachable tone, expressive use of photography and easy-to-use navigation tools.” The new site also aims to make it easier to bundle the carrier’s various services and includes a live chat with service representatives for any questions customers might have throughout their shopping excursion.

For current customers, AT&T says it has enhanced its eBilling tools on the site, allowing customers to look up account information and pay bills online at any time. Customers also can combine their wireless and wired bills into one.