5G Technology World

  • 5G Technology and Engineering
  • FAQs
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • Wireless Design
  • Learn
    • 5G Videos
    • Ebooks
    • EE Training Days
    • FAQs
    • Learning Center
    • Tech Toolboxes
    • Webinars/Digital Events
  • Handbooks
    • 2024
    • 2023
    • 2022
    • 2021
  • Resources
    • Design Guide Library
    • EE World Digital Issues
    • Engineering Diversity & Inclusion
    • Engineering Training Days
    • LEAP Awards
  • Advertise
  • Subscribe

AT&T Expands Distracted Driving Campaign to Mexico

By Diana Goovaerts | October 22, 2015

AT&T on Thursday announced the expansion of its It Can Wait campaign to Mexico, calling on drivers there to keep their eyes on the road instead of their phone after a survey found that a shocking 90 percent of urban drivers in Mexico admitted to partaking in smartphone-related activities while driving.

Among distracted drivers, the carrier’s study found that 87 use their phone for messaging while on the road, while 83 percent use the app WhatsApp, 60 percent use email, 56 percent use Facebook and 50 percent use their device for web browsing. Nearly a quarter of survey respondents admitted to engaging in activities on their smartphone while driving “all the time.”

“No post, glance, email, search or text is worth a life,” said AT&T Mexico’s chief executive officer Thaddeus Arroyo. “Drivers who are paying more attention to their cell phones than the traffic around them are a leading cause of accidents and deaths in Mexico. We’re urging everyone to put down their phones when they’re behind the wheel.”

According to an AT&T release, the new initative – called Puede Esperar in Spanish – will share the It Can Wait message on billboards in Mexico City and through municipal events in 16 towns.

The original It Can Wait campaign was launched in the United States in 2010, prompting more than 7 million individuals to sign pledges stating they will not use smartphones while driving.


Filed Under: Carriers

 

Next Article

← Previous Article
Next Article →

Related Articles Read More >

eSIM
eSIM eases changing carriers for phones and IoT
QoE and QoS comparison
Benchmarking in 5G: More important than ever
iPhone 12
I bought a 5G phone, now what?
6G
Key takeaways from 6G Symposium

Featured Contributions

  • Overcome Open RAN test and certification challenges
  • Wireless engineers need AI to build networks
  • Why AI chips need PCIe 7.0 IP interconnects
  • circuit board timing How timing and synchronization improve 5G spectrum efficiency
  • Wi-Fi 7 and 5G for FWA need testing
More Featured Contributions

EE TECH TOOLBOX

“ee
Tech Toolbox: Internet of Things
Explore practical strategies for minimizing attack surfaces, managing memory efficiently, and securing firmware. Download now to ensure your IoT implementations remain secure, efficient, and future-ready.

EE LEARNING CENTER

EE Learning Center
“5g
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

Engineering Training Days

engineering
“bills
5G Technology World
  • Enews Signup
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • EV Engineering
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search 5G Technology World