AT&T may be looking to do away with its DirecTV branding. 

The Wall Street Journal reports that AT&T has laid out a strategy for slowly merging its U-verse and DirecTV brands. Early next year the company will remove the “Now part of the AT&T family” tag from behind DirecTV and will add the AT&T globe to both brand’s logo. 

The final step will be a total merger of the two brands under single platform by 2017 or 2018, the Journal reported. 

AT&T spent $49 billion to acquire DirecTV. The company back in August began offering a $200 wireless and cable bundle that includes HD and DVR basic TV service for up to four receivers, unlimited talk and text for four wireless lines, and 10GB of shareable wireless data. 

Customers can also add AT&T’s high-speed Internet service to the plan starting at a promotional price of $30 per month for speeds up to 6 Mbps. 

Upon acquiring DirecTV, AT&T became the nation’s largest pay TV provider with approximately 26 million customers.