AT&T on Tuesday said it will offer up to $650 in credits to customers who switch their wireless service from Verizon, Sprint or T-Mobile.
The offer is available to those who purchase a new smartphone on the carrier’s Next device financing program, activate eligible service, port their number and trade in their current eligible smartphone, AT&T said. The credits can be used to pay off an Early Termination Fee, Equipment Installment Plan or lease balance from a previous carrier, AT&T said.
The carrier said it will also offer a buy-one-get-one (BOGO) deal on popular smartphones like the iPhone 6S, the 32 GB Samsung Galaxy S6 and other qualifying devices in the Galaxy family.
For the BOGO offer, the first phone may be either a new line or an upgrade, but the second phone must be a new line. Both phones must be purchased on the company’s AT&T Next 24 installment plan. Device credits will begin within three billing cycles or less, the carrier said.
Both deals come alongside the carrier’s recent roll out of an unlimited data plan for new and existing AT&T wireless customers who have or add DirecTV or U-Verse TV service.
AT&T Mobility CEO Glenn Lurie said in a statement on Tuesday touted the deals as part of the carrier’s offerings as an integrated service provider.
“These offers are some of our best to date,” Lurie said. “Our $650 credit is a great reward for new customers who switch to AT&T and our buy-one, get-one free is another great reward for our valued customers in the market for new smartphones. Our DIRECTV customers who switch to AT&T wireless can take advantage of the $650 credit and sign up for our new unlimited plan, another phenomenal offer we’ve recently announced. Offers like this only come from integrated providers.”
The move to offer a switcher credit puts AT&T on par with tier-1 peers Verizon, T-Mobile and Sprint, which all also offer substantial incentives for those who switch.