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AT&T Sees 50% Take Rate on Next in 3Q

By Andrew Berg | September 30, 2014

AT&T is seeing a 50 percent take rate for its Next program in the third quarter, according to an 8-K filing submitted with the SEC. 

The notice comes ahead of an investor meeting to be held in Atlanta today. 

Among other projections, AT&T estimates wireless postpaid churn to be 1 percent or lower, and the company expects to have over 400,000 postpaid smartphone gross adds from customers who bring their own mobile devices. 

AT&T also said it expects approximately 58 percent of its postpaid smartphone base to be on Mobile Share Value plans at the end of the third quarter.

Aside from hard numbers, AT&T said it expects significant growth from car and home services in the next three to five years. 

As of today, AT&T provides either wholesale or retail connectivity  to nearly 2 million U.S. registered passenger vehicles with about 500,000 added in the third quarter. In 2015, AT&T expects to connect nearly half of new wireless-connected U.S. passenger vehicles. 

The company said expects to serve more than 10 million such vehicles by the end of 2017.

AT&T expects revenues from its connected cars to be driven initially by wholesale customer relationships with auto manufacturers, with the opportunity to develop a direct retail relationship with drivers. 

Wholesale ARPU, paid for by auto manufacturers, is expected to be in the low single digits and retail ARPU, paid for by the car owners, is expected to be similar to that of a tablet on an AT&T Mobile Share Value Plan.

In addition, AT&T Digital Life, the company’s home security and automation service, has approximately 140,000 subscribers at the end of the third quarter with more than half of those added in the last two quarters.

AT&T is set to release its third-quarter earnings on Oct. 22. Shares of the company’s stock remained flat in after hours trading Tuesday at $35.24.  

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