5G Technology World

  • 5G Technology and Engineering
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • EE Learning Center
  • 5G Videos
  • Handbooks
    • 2022
    • 2021
  • Design Guides
    • WiFi & the IOT Design Guide
    • Microcontrollers Design Guide
    • State of the Art Inductors Design Guide

AT&T’s Lurie Pans Short-Term Promotions

By Staff Author | December 29, 2014

AT&T isn’t happy with the trend in the wireless industry towards short-term promotions. 

In an interview with the New York Times, AT&T’s new mobility Chief Glen Lurie, said that AT&T feels like the increasing number of deals are muddling the market and confusing customers. 

Lurie said that a “Deal of the Day” approach isn’t the way to win and keep customers, instead favoring a transparent and long-term approach to pricing. 

On the issue of tracking customers through the use of so-called “supercookies”, Lurie said AT&T pulled back on an initial pilot program, saying the company needed more feedback from customers before proceeding further with the practice. 

Lurie said that AT&T will continue to stress transparency where the use of customer information is concerned, noting the opt-in policies are a must regardless of which direction the company decides to go. 

Lurie recently took over AT&T’s mobile business from Ralph de la Vega, who now runs the company’s global business services division. In the interview, Lurie said that the combined AT&T Mobility and Business Services group has created a number of advantageous synergies. 

Prior to his recent promotion, Lurie was the head of AT&T’s emerging devices business, which includes the companies connected home and car products. He was also instrumental in negotiating the deal that would bring the first iPhone to AT&T back in 2007. 

Related Articles Read More >

QoE and QoS comparison
Benchmarking in 5G: More important than ever
iPhone 12
I bought a 5G phone, now what?
Key takeaways from 6G Symposium
Apple Iphone 12 5G
Apple announces 5G phone, next please

Special Issue: 5G Handbook

Need 5G Technology World news in a minute?

We Deliver!
5G Technology World Enewsletters get you caught up on all the mission critical news you need. Sign up today.
Enews Signup

EE World Online Twitter

Tweets by @RandDWorld

EE TRAINING CENTER CLASSROOMS

EE Classrooms
5G Technology World
  • Enews Signup
  • Contact Us
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • Wire & Cable Tips

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search 5G Technology World

  • 5G Technology and Engineering
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • EE Learning Center
  • 5G Videos
  • Handbooks
    • 2022
    • 2021
  • Design Guides
    • WiFi & the IOT Design Guide
    • Microcontrollers Design Guide
    • State of the Art Inductors Design Guide