Azuki Systems has added ClickZoom technology to its Azuki MashMedia Platform.

Using an online demo, John Tremblay, vice president and co-founder of Azuki, showed how Azuki’s solution can capture video from the wired Web and break it down into bite-sized, shorter chunks so mobile consumers don’t have to watch an entire 7-minute video clip to see the part they want to zoom in on. There’s also the ability for end-users to share information with friends.

In fact, Azuki says its MashMedia Platform provides everything content publishers and mobile operators need to create, differentiate and monetize highly personal, interactive rich media services.

ClickZoom enables content publishers to break down Web, user-generated and even longer-form premium video content into smaller segments. In addition, ClickZoom makes it possible for users to navigate to content of high interest, reference specific sub-sections of media when posting comments, share a memorable moment, rate content and define their own collection or mashup of media, the company said.

ClickZoom’s tiled representation of snackable media with zoom controls and use of native browser-delivered services automatically provides new inventory for contextual mobile ads. Consumers can interact and socialize with the ads themselves.