Wedding dress shopping is taking a new turn with the release of the BRIDES magazine app for the iPhone. You guessed it – it’s a wedding dress locator.
Through Brides Dressing Room, users can browse wedding and bridesmaid dresses and sort by silhouette, designer or price – then, of course, check availability and schedule an appointment with a local bridal shop for consultations and fittings.
Users of the application can also e-mail a photo of a wedding gown or bridesmaid dress to friends to get their feedback. The publication says it is the first magazine in its category to launch a mobile application.
Apparently, advertisers already are on board. In addition, Brides Publisher Alison Matz said in a statement that the company is working on plans to add more channels to the application.