Idle screen marketing solutions provider Celltick announced a new partnership with ad-supported mobile games and applications distributor Greystripe, to distribute advertising-funded games for mobile devices through Celltick’s LiveScreen Media platform.
LiveScreen Media broadcasts to the idle screen of mobile handsets, communicating with subscribers in a non-intrusive fashion, and turning the idle screen into a personal billboard through which advertisers and publishers can promote their content and products.
In a joint statement, the two said that by integrating the LiveScreen Media platform into its existing business, Greystripe hopes to increase available advertising opportunities to its partners. Using Celltick’s targeted approach. Greystripe also will be able to offer games to all mobile users who have the LiveScreen Media application.
“Working with Celltick creates a range of new marketing opportunities for our brands, which will be able to engage with a new user base in an accessible and non-intrusive fashion. Its targeted approach will increase not only the effectiveness of the adverts but also the value to the customers themselves,” said Michael Chang, CEO of Greystripe, in a statement.
Stephen Dunford, Celltick’s CEO, added: “This deal enables us to increase the value we offer to our operator partners and their subscribers by incorporating Greystripe’s gaming products into the existing range of ad-funded content available through LiveScreen Media. It also has a strategic value for us as a demonstration of Celltick’s role at the heart of the mobile marketing ecosystem, providing a medium through which all the players in the mobile marketing spectrum are able to benefit.”