If you were in Orlando, Fla., for the CTIA show and spent a few extra days in Florida, you might have caught the launch party for Club Droid’s “No More Standing In Line” mobile app. The event was held March 26 at Coco Deville inside the Gansevoort Hotel at Miami Beach.
But if you missed it, you can always download the free Android app and try to catch the next party with Violator Djs, the coalition that manages new music from some of Hip Hop’s biggest names, including 50 Cent, Busta Rhymes, Soulja Boy, LL Cool Jay and others.
Violator Djsis partnering with Digital Mind State, a startup focused on brand advertising and integration across the four screens, including mobile phones and tablets. The Club Droid app includes a location component, so if you are not in the two hottest party places – South Beach and Las Vegas – you can still get alerts about upcoming DJ events.
The launch party was held in Miami Beach because that’s also the site of the Winter Music Conference, which is sort of like the CTIA show for that industry, says Mike Johns, president of Digital Mind State.
The location piece of the app is powered by Xtify. When you get a party alert, you can get a VIP designation that moves you up the line so you’re not standing outside a club for eternity. Sometimes a DJ will offer incentives, like $10 off before midnight; that helps get bodies in the door and makes the venue look like the place to be.
The app was created in part as a way to get John Doe treated on equal ranks as hot stars who usually get the VIP treatment, Johns says. “We said, let’s change the game. If they have the app and you’re promoting [an event] and they’re loyal, you as a promoter use it to your advantage,” like offering free passes before 10 p.m. to get the party rolling. “This is the next best thing to being a celebrity” – no waiting in line. But then, of course, John Doe also don’t have to worry about paparazzi swarming around the venue.
Digital Mind State launched on the Android OS first because it’s hot right now and growing fast in the United States and U.K. Johns expects an iParty app to following around the June timeframe, then others for BlackBerry and Nokia phones. The company is creating a series of apps with tie-ins to ads. Coogi Clothing is among the first clothing brands to start implementing mobile marketing to target club goers.
Future plans also could include an app specifically for alternative lifestyle club goers.