Comcast is finally gearing up to move on its MVNO deal with Verizon.
A company representative on Thursday confirmed Comcast has created a new Mobile Division which will operate under the leadership of former EVP of sales and marketing operations Greg Butz. Butz will report directly to Comcast Cable CEO Neil Smit.
The news was originally reported by MultiChannel News.
In addition to serving in Comcast’s sales and marketing department, Butz also formerly worked on business development for Comcast Cellular Communications in the early 1990’s. Comcast sold Comcast Cellular to SBC for $1.7 billion in 1999.
According to Comcast’s representative, the move follows Comcast’s activation of its MVNO rights with Verizon. Comcast secured those rights as part of the sale of its spectrum to Verizon in 2011. Comcast also has an active MVNO agreement with Sprint, the representative said.
Comcast said the changes are part of its “testing and learning” phase leading up to the actual launch of services. The representative declined to give a timeline for deployment of wireless services, saying only that the company is “really early in the process” and will “continue to evaluate the space.”
“We think the wireless represents a strong business opportunity for Comcast, but we’re still in the testing and learning mode,” the representative said.
Comcast’s representative said it was possible the company’s future wireless services would be bundled in with its other offerings, since many of its products are already bundled. Most Comcast customers subscribe to two or three products, the representative said.
Comcast is also making other moves in the wireless space.
The company has taken a paddle in the FCC’s spectrum incentive auction under the name CC Wireless Investment LLC.