Comcast is taking its wireless rollout seriously, and appears to be taking cues from its Tier-1 competitors. The company began this trend at launch, with debut Xfinity Mobile plans that included a $65 unlimited offering alongside a $12 per-gigabyte option. Further matching the services offered by rivals, Xfinity Mobile has now unveiled a device protection plan.

Comcast has teamed up with Assurant on the offering, which includes coverage for accidental damage, mechanical or electrical hardware service, loss, and theft. Also included is access to Personal TechPro customer support specialists, the Pocket Geek app for self-service diagnostics, and AppleCare Services for Apple devices. That last bit is key, as iPhones are among a handful of devices available to Xfinity Mobile customers.

Another perk? The plan also gives customers access to device upgrades without the typical fees.

The launch comes just after the close of open enrollment in AT&T’s device protection program, which similarly covers loss, theft, and damage – including cracked screen repair with an $89 deductible. Cracked screen repair is also offered as part of Verizon’s mobile protection plan. T-Mobile’s own device insurance plan also includes McAfee security and ID protection features.

The cost of Xfinity Mobile’s Assurant protection plan is also right in line with competitors at a rate of $12 per month. That compares to T-Mobile’s cost of $12-$15 per month, Verizon’s $11 per month, and AT&T’s $12 per month.