Wireless subscribers in Japan use apps, browse the Internet and download content more so than subscribers in the United States and Europe, according to new numbers released by comScore.
More than three-quarters of mobile users in Japan aged 13 and up browsed the Web, accessed applications or downloaded content in June, compared to less than half in the United States and Europe.
“As we look across markets, dramatic differences in mobile media consumption, brand adoption and user behavior become evident,” said Mark Donovan, comScore senior vice president of mobile, in a report. “These differences are even more pronounced than they are for PC-based Internet usage due to the complex nature of mobile, including various device capabilities, operating systems and methods of accessing content.”
Japanese mobile users also had the strongest use of apps and browsers, with nearly 60 percent accessing their Web browsers and about 42 percent accessing applications. In comparison, 34 percent of U.S. mobile users and about 26 percent of European subscribers accessed their browsers, with about 31 percent in the United States and about 25 percent in Europe accessing applications.
Europeans had the strongest use of text messaging, with more than 80 percent sending an SMS in June, compared to 66 percent in the United States and just 40 percent in Japan.
Facebook was the top social media network used by wireless subscribers in Europe and the United States, with Mixi coming in first place for Japanese subscribers.
Filed Under: Devices
