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Could Nokia Brand Return to Consumer Market?

By Andrew Berg | November 14, 2014

Nokia may not be done in the consumer market. 

Just days after Microsoft launched its first Lumia phone sans the Nokia branding, Nokia’s CEO Rajeev Suri said his company is looking at making a comeback in smartphone space. 

According to a Reuters report, Suri said that the Nokia brand would “return to the consumer world.” 

Speaking at an investor conference in London, Suri said that Nokia sees an opportunity in the longterm licensing of its brand.

Suri assured investors that any move would not be about sentimentality and that could extend the Nokia brand name to products beyond just smartphones. 

It was only Tuesday that Microsoft rolled out the Lumia 535, a low-end dual-SIM Lumia phone. That phone was Microsoft’s first piece of hardware that did not come bearing Nokia’s branding.

Microsoft acquired Nokia for $7 billion in Septemeber of last year. 

 

 


Filed Under: Devices

 

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