Cricket announced Friday that its prepaid customers will now be able to choose another smartphone from its product lineup: the ZTE Grand X 3.
Unveiled earlier this month at the 2016 Consumer Electronics Show, the Grand X 3 features a 5.5-inch “infinity edge” 1,280 x 720 pixel display, a 1.3 GHz quad-core processor, 16 GB of storage, front and rear cameras and a 3,080 mAh battery. The device runs on Android Lollipop.
Cricket said the device will be available online and in-store to existing customers for $129.99 and to customer who switch their service fir $79.99.
Customers who port their number will also receive a $50 bill credit, the carrier said.
The new addition is Cricket’s latest boost to its offerings in what appears to be an effort to sustain its massive prepaid haul in 2015.
According to AT&T’s fourth quarter earnings results, its prepaid subsidiaries Cricket and GoPhone drew 1.4 million prepaid net additions in the full year 2015. Cricket’s churn stood at 3.8 percent in the fourth quarter, for an improvement of 170 basis points.
Last week, Cricket took aim at tax return dollars with a promotion offering reduced prices on smartphone and discounts for those who port their number.
Earlier this month, Cricket offered a $100 bill credit to customers who switched and ported their number before Jan. 7.
Filed Under: Devices
