Following a bit of bad press last week thanks to a network outage, AT&T prepaid brand Cricket is back on track to woo switcher customers and is particularly taking aim at T-Mobile.
According to a Cricket spokesman, the prepaid carrier is offering a $50 bill credit to customers who make the leap from a competitors, with an additional $50 credit for those who switch from rival carrier T-Mobile.
Customers from any carrier who bring their phone will also get an extra $35.
In case you’re not keeping score at home, that’s a total of $135 in bill credits for T-Mobile customers who bring their own device and $85 for those from other carriers who do the same.
Of course, there are a few conditions. Customers who join Cricket must port their number, select a $40 per month plan or higher and submit two service payments within 45 days. The $35 bill credit for those who bring their own phone requires a GSM-compatible, unlocked phone and a Cricket SIM card, which can be obtained for just under $10.
Cricket said the bill credits will be added to the customer’s account within 60 day.
The move comes as AT&T looks to keep up subscriber additions for Cricket, which has lately been the wind in its sales.
In the January to March quarter, AT&T added 500,000 prepaid subscribers via Cricket and fellow prepaid brand GoPhone.
The target on T-Mobile’s back in particular follows the introduction of T-Mobile Tuesdays last week as part of the Un-carrier 11 reveal.
