Cricket on Friday followed in the footsteps of parent company AT&T with the roll out of a new $70 unlimited plan for mobile customers.
According to Cricket, the plan includes unlimited talk, text and data with maximum download speeds of 8 mbps on LTE and 4 mbps on 4G. The plan does not include a mobile hotspot feature.
Though the plan is being offered at $70, that cost can be reduced to $65 with enrollment in Cricket’s Auto Pay monthly payment system.
The unlimited offering appears to be a targeted swipe at Tier-1 competitor T-Mobile, as Cricket is offering a $100 bill credit to Un-carrier customers who make the switch.
Cricket president John Dwyer said the new unlimited plan offers T-Mobile customers “more coverage for a lot less money.” T-Mobile’s unlimited offering starts at $95, not including device payment costs.
Cricket said its new unlimited offering will become available starting Sunday, April 17.
The move makes Cricket the latest carrier to offer customers an unlimited plan. In January, AT&T began offering an unlimited option for its DirecTV and U-verse subscribers.
T-Mobile, Sprint and Sprint prepaid brand Boost Mobile all also offer unlimited plan options.
Notably, however, Verizon has steadfastly refused to offer an unlimited plan, saying it instead plans to continue educating customers about the pitfalls of such options.