Canada’s Rogers Communications today said its wireless data revenue jumped 46 percent in the third quarter, to $372 million. Year-to-date, wireless data revenue has increased 42 percent.
Rogers said data revenue now comprises 23 percent of network revenue and was helped by the activation of more than 370,000 additional smartphones – mainly iPhone, BlackBerry and Android devices.
Subscribers with smartphones now represent about 28 percent of the company’s overall postpaid subscriber base, up from 15 percent from the same quarter last year, and they generate significantly higher-than-average ARPU. The growth in subscribers and data revenues was partially offset by economic pressures on roaming, long-distance and other usage-based revenue items, the company said.
During the quarter, the company announced the commercial availability of its HSPA+ network in Vancouver, Calgary, Toronto, Ottawa and Montreal, clocking in at maximum speeds of 21 Mbps.