The Mobile Developers Pavilion at this year’s CTIA I.T. & Entertainment conference in San Diego brings together the ecosystem behind those wildly popular mobile applications market. From companies that offer testing services to those that offer assistance in developing a suitable business model for your latest and greatest mobile app, you’ll find it all at the Developer’s Pavilion.
Some might say that brick-and-mortar trade shows are a thing of the past. Those in the wireless industry are especially aware of the available technologies for assembling large groups in one virtual space via Webinars and conference calls.
Stephen King, CEO of Mob4Hire, which will have a booth in the Developer’s Pavilion, said that while virtual is good for everyday business, events like the CTIA conferences are a great opportunity for both internal and industry networking. When asked why his company goes to the expense of making the trip, he said it’s actually a great place for his already virtual company to come together.
“A company like ours exists in the cloud…Part of the value of a show like CTIA is that our team actually comes together physically. So we always wrap strategic meetings around it and various other things,” King said.
On the business side, King said exposure is huge for smaller companies like Mob4Hire. “As a start-up, anything that gets your name out there is a good thing,” he said, adding that the ability to meet with big names that now support large developer networks is important for a company like Mob4Hire that offers crowd source mobile application testing.
“Developer networks like the AT&Ts and the Samsungs…they make statements like, ‘We’ve got the whole mobile ecosystem at your disposal,’ but typically users aren’t involved in those communities at all, so that’s what we bring to them,” King said.
Other companies you’ll find in the Developer’s Pavilion include: Smaato, SMaShCode, Ideavate Solutions, Impetus Technologies and Enough Software.
