Flurry is switching it up. The company has spent the past several years as a direct-to-consumer provider of an e-mail client for Java phones, but now it’s getting into the B2B space by offering an analytics product for application developers.

“We’ve been eating our own dog food for a long time,” said Peter Farago, vice president of marketing. Flurry’s solution covers more than 1,200 phone models and more than 200 countries. “We’ve got a lot of data that we think others would benefit from as well.”

Flurry Analytics is being offered for free to provide developers with analytics about how, when, where and by whom their mobile applications are being used. At beta launch, JavaME will be supported, followed shortly by Android and the iPhone. Later, Symbian and BlackBerry will be added.

A lot of things have been happening to spur the move, according to Farago. Data adoption is increasing, application stores are more popular – with Apple showing the way – and smartphones are more consumer-friendly. Flurry will continue to supports its legacy e-mail users.

The Flurry Analytics service will be available to application developers beginning Oct. 6.

Separately, Flurry announced that Simon Khalaf joined the company as president and CEO. Prior to Flurry, Khalaf was president and CEO of Vernier Networks, a network security company. Sean Byrnes, the company’s founding CEO, will serve as company CTO.