Mobile applications analytics firm Flurry closed a Series B financing round of $7 million.
The round was led by venture capital firm InterWest Partners and included existing investors Draper Fisher Jurvetson, Union Square Ventures, First Round Capital and Draper Richards.
The company says the financing will be used to aggressively build out new services designed to increase application developer revenue, hire new employees and scale its infrastructure. Flurry AppCircle, currently in private beta, is the first of a series of services designed to use data to intelligently target consumers and increase sales in the App Store.
Flurry launched its service about one year ago. The company now tracks more than 1 billion end-user application sessions per month across iPhone, iPod Touch and Android devices and has attracted more than 15,000 developers that integrate Flurry Analytics within their applications.
The company recently teamed with comScore to provide clients with more accurate information on how consumers use mobile applications.