Ford Motor Company is taking its Sync into Best Buy stores in Texas for a pilot program where consumers can see live Sync demos and experience Ford, Lincoln and Mercury customer clinics. Plans call for nationwide expansion in 2010.
The demos are designed to show how mobile phones can interact with the voice-activated system while customer clinics will help new Ford customers improve their understanding of Sync capabilities using their actual phones and vehicles.
Ford says that local dealers will remain the primary touch point for consumers interested in purchasing Sync, but Best Buy Mobile personnel will serve as another resource for consumers looking to learn more about the compatibility of their mobile devices.
Under the agreement, Best Buy Mobile associates will provide Ford owners with phone pairing information, helping them get comfortable with Sync and enabling them to either connect their existing handset or choose a compatible mobile phone.
Earlier this month, Ford launched an advertising campaign called “Sync. Say the Word” to increase awareness around its current voice-activated applications. Sync allows for voice dialing, voice control of MP3 devices, a 911 assist service, vehicle health reports and delivery of traffic, directions and information.
