Google has slashed the price of its new Nexus 5X smartphone by $30 just three months after the device hit shelves in the United States.

Originally priced at $379 for the 16GB device and $429 for the 32GB version, the Nexus will now only cost consumers $349 for the 16GB model or $399 for the 32GB version.

The company is also offering those who purchase the 5X or its sister device the Nexus 6P three months of Google Play Music for free. The app is usually $9.99 per month.

The device, which became available in October, comes equipped with Android’s new Marshmallow operating system running on a Snapdragon 808 processor. The 5X also features with a 5.2-inch screen, 1080p display, new Nexus Imprint fingerprint reader on the back, a 5Mp front camera and a 12.2 Mp rear camera. It is available in three colors – black, silver and sea foam green (dubbed carbon, quartz and ice in the Google store).

The price drop may be an attempt to differentiate the 5X from the higher-end 6P, which starts at $499 for the 32GB version.

Unveiled in September alongside the 5X, the 6P got an upgrade at CES last week when Google revealed a new gold version of the device.

The Nexus devices – which were introduced as alternatives to Apple – are up against stiff competition in a similar price range from the highly successful iPhone 6s and 6s Plus, which were released at the end of September.

In the first weekend of availability alone, Apple reportedly sold more than 13 million iPhone units.