Goomzee.com revealed its new look this week and unveiled a dedicated brand name for its real estate mobile advertising service, now called Realty Connect.

Realty Connect, Goomzee’s flagship product, is a mobile advertising and lead generation tool for real estate sales and marketing.

The Missoula, Mont., company said given the current state of the real estate industry, the timing seemed right for Goomzee to look at further refining its technology offering. The company came up with the name after polling clients around the country. As the industry shifts away from the term “agent” and toward sales “representative,” the company felt the Realty Connect name would serve as a future-proof brand, explained company founder Mike Sparr in a statement.

On its Website, Goomzee said its patent-pending Mobile Virtual Tour system allows the generation and delivery of multiple photos in slideshow format delivered to mobile devices as a single message.