A word to advertisers: In all, 90.2% of the consumers exposed to ads on the Greystripe network have the power to make purchasing decisions for their families.
That’s just one of the bits of information the ad-supported mobile games and apps distributor is sharing with the world at large. The company today released some stats gleaned from its internal database of users, catalog partners and third-party research studies.
Greystripe said its 800+ games are the most popular among the 18- to 34-year-old age group, with U.S. consumers split 60% male and 40% female.
Of Greystripe’s GameJump users, 51% are the primary purchasing decision makers of the household, with another 39.2% sharing the responsibility. Greystripe’s ads also show a high click-through rate (CTR) of 10.1% worldwide – six times higher than those found in traditional mobile advertising such as banner ads, which have an average CTR of 1.5%, Greystripe said in a release announcing its findings.
Since the company launched GameJump and the AdWrap Catalog Program in 2006, more than 65 million ad-sponsored games have been downloaded, with the average gamer playing each game a total of 66 minutes.
Greystripe CEO Michael Change said the company has two main goals: creating the most engaging brand advertising experience and an amazing player experience, from download to game play. The more the company knows about its users, the more it can ensure they’re having fun with publishers’ games, he said.
Greystripe is gathering information about its users on everything from how much diet soda they consume to how often they go to the movies. Its Consumer Insights report is based on data gathered from GameJump.com, AdWrap Catalog Partners and independent studies by Dynamic Logic and Insight Express.