HMD Global on Tuesday unveiled the first in a lineup of new devices to carry the Nokia brand name, launching two new feature phones that build on Nokia’s existing portfolio.
The Nokia 150 and 150 Dual SIM phones come with a 2.4-inch screen and built-in features that include an FM radio, MP3 player, games, a VGA camera with LED flash, and Bluetooth connectivity. The device also includes a slot for a MicroSD cards that can support up to 32 GB of storage. The 150 also includes a battery that allows for up to 22 hours of talk time and 31 days of standby time in the single SIM version.
According to HMD, the device is expected to run consumers around $26 before local taxes and subsidies. The devices will initially roll out in the APAC, IMEA, and Europe regions in the first quarter of 2017, later becoming available globally in “select markets,” the company said.
The release comes just two weeks after HMD gave its sneak peek at its plans to revive the Nokia brand under its 10-year licensing agreement with the Finnish company.
Though Nokia has remained a constant in the feature phone space, much speculation has swirled around HMD’s plans to reenter the brand into the smartphone market. Earlier this month, HMD said it is planning to bring a “new generation” of mobile phones to consumers in the first half of the year. Its smartphone devices, the company said, will be based on Google’s Android operating system and will focus on “innovation, quality, and experience, alongside Nokia mobile phone attributes of design, robustness, and reliability.”
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