Smartphone maker HTC will reportedly hold an online launch event on April 12 for its new flagship device.

According to invitations received by several media outlets, the event will focus on the “#powerof10.” The invitation is presumably referring to the name of the new device, which is expected to be called the HTC One M10 as a follow up to the company’s One M9 device unveiled last year.

The invitation specifies that the event will be conducted online at the company’s website. It is scheduled to begin at 8 a.m. ET.

Venture Beat’s Evan Blass reported earlier this year the One M10 will run on Android’s Marshmallow platform and feature a 5.1-inch 1440×2560 QHD display. The device is also expected to come with a fingerprint scanner embedded in the home button.

Blass said the guts of the phone will reportedly include Qualcomm’s Snapdragon 820 processor with Adreno 530 graphics, a 12 mp rear-facing camera and 32 GB of total storage.

But there’s good reason for all the juice in the One M10. HTC really needs to hit a home run here.

The company has been struggling with losses over the past several quarters, including an operating loss of $126.8 million (4.1 billion Taiwan dollars) on $794.8 million (25.7 billion Taiwan dollars) in the fourth quarter 2015.

The slide marked the third consecutive quarterly loss for the company, which also recorded losses of $138 million and $256 million in the third and second quarters of 2015, respectively.