HTC Wednesday unveiled four new budget smartphones as part of its Desire line.
HTC says the Desire 626, 626s, 526 and 520, are aimed at bringing premium features to customers at a budget price.
In a statement, Jason Mackenzie, President of HTC America, said he didn’t think customers should have to settle.
“Our Desire smartphones bring the premium experiences, performance and style of our flagship smartphone at an incredible price,” Mackenzie said.
The new phones, which come in a variety of sizes and colors, will be available from prepaid and postpaid carriers, including AT&T, Boost Mobile, Cricket, MetroPCS, Sprint Prepaid, T-Mobile, Tracfone, Verizon Wireless and Virgin Mobile USA.
The HTC Desire 626s, which MetroPCS said today it will carry for $79 with an instant rebate, has a 5-inch screen. The HTC Desire 526 has a 4.7-inch screen, and the HTC Desire 520 has a 4.5-inch screen.
The new phone could help HTC hit a new demographic, as sales of its high-end One M9 have flagged recently.
HTC posted a net loss of about $256 million in the second quarter, and the company said that it now expects sales for the upcoming quarter to be between $1.06 billion and $1.6 billion, roughly half what the company reported in the same quarter last year.
