Mobile social network itsmy.com launched its social phone book. It requires no application download and works with all mobile browsers.

The mobile Web phone book consists of single contacts with all profile details such as phone numbers, pictures and links to favorite mobile sites. It also includes social features like direct access to community actions, messaging, sharing and voting.

Later this year, representatives said the social networking site will add videos and location to the phone book details.

“We will transfer the complete personal phone book from the mobile device into the mobile Web, make it social and add every possible feature including voice and video calls,” said Antonio Vince Staybl, itsmy.com CEO.