Cloud solutions provider ItsOn announced Thursday that it has signed a deal to provide digitized customer and operational support solutions to African wireless operator MTN Group.

Through the ItsOn platform, MTN will be able to virtualize and automate systems such as billing, charging, rating, policy, activation, marketing and on-device purchase. By overlaying the ItsOn platform over its existing operator IT system, MTN will also be able to quickly launch new services, facilitate mobile commerce growth and offer new customer experiences.

“As we expand into emerging markets, we’re seeing an untapped base of new smartphone users with a growing appetite for new services and digital content,” said MTN Group Chief Consumer Officer Albert Fernandez. “We want to make it easier for our customers to access these services and content, act on contextual offers and purchase new goods directly from their device. We believe ItsOn’s platform is the best solution for this need on the market today.”

MTN will initially deploy the new ItsOn platform technology in its South Africa market, with expansions to other countries expected to follow.