There’s a lot more news in the mobile advertising space this week.
Jangl is targeting top brands with the Jangle Mobile Media Initiative, which kicked off with Pudding Media and Ogilvy’s Digital Innovation Group.
Jangl services already enable text messaging, calling and voicemail for the most popular social Web destinations, including Facebook, Bebo and Plentyoffish. Now, Jangl says it is monetizing its free-ad-supported services and aggressively developing for more leading social networks, like MySpace, as well as supporting new social networks and application developers integrating Jangl SMS and voice services through Jangl’s Public API.
Earlier this quarter, Jangl and Pudding Media tested “pre-roll spots” prior to calls on its free direct services and recently tested ads appended to SMS messages in Bebo and Facebook. Jangl says it is now working on new campaigns that leverage the interactive response capabilities of its voice services to deliver links and additional information via SMS to customers that respond and opt-in to promotions and offers from service sponsors and advertisers.
Separately, AdStar unveiled its redesigned Website, with new features to include Mobile Dashboard, a self-service, self-administering mobile advertising environment for publishers and media owners. AdStar says it has made the site more user-friendly. The company says it can support virtually all content publishers’ ad requirements, whether they be print, online or mobile.