Kyocera launched its new rugged, waterproof DuraForce 4G LTE Android phone on Friday.

The device, which offers customers dustproof, waterproof, shockproof durability, will be available on TELUS, a wireless provider serving more than 8.4 million customers in Canada.

According to Kyocera vice president and general manager of sales and marketing Chuck Becher, the device is designed for customers in environments like those in the oil and gas industry or those who enjoy winter sports.

“DuraForce is intended to allow users the freedom to work and play as hard as they want,” Becher said. “By teaming up with TELUS, Kyocera offers even more customers in the Canadian market a reliable, ultra-rugged, affordable smartphone designed to meet the demands of everyday-to-extreme lifestyles.”

DuraForce comes equipped with Android KitKat 4.4.2 and a Qualcomm Snapdragon 400 with 1.4GHz quad-core CPU. The phone’s 16GB of memory can be expanded via an external microSD card slot that supports cards up to 32GB. The device’s 4.5-inch 720p HD impact-resistant touchscreen can be used while wearing gloves, with wet hands or when the screen is wet.

The phone will be available at TELUS for $50 with select two-year TELUS business and consumer rate plans or $530 outright.