T-Mobile CEO John Legere says his Uncarrier initiatives are not just “trickery” designed to pretty up his company before selling it off to the highest bidder. 

“Part of what we want as a company…is to change the industry,” Legere said during a Goldman Sachs investment conference that was broadcast online, adding that the incentives he’s introduced have led to tremendous growth. 

Amid T-Mobile’s Uncarrier 7.0 announcement Thursday which unveiled new Wi-Fi calling solutions, the company announced stats from a pretty impressive August. T-Mobile added 552,000 postpaid net adds in August alone, and 208,000 branded prepaid net adds in the month. 

“The brand is hot, and I think the trickery coming in for the other guys is not resonating with people,” Legere said. 

While Legere has been realistic that AT&T and Veizon have the advantage of massive scale, the maverick CEO said T-Mobile has a great opportunity to grow. 

“We’ve got tremendous growth but we still have relatively small market share,” Legere said. “I don’t want to be greedt. I want like five market share points from these guys.

Legere noted that his company is taking customers from nearly every other carrier in the industry. “We have never had a single week in 2014, where any carrier ported postively with T-mobile,” Legere said. 

And while the other carriers are leaning on tablets, T-Mobile is still adding smarpthone customers. 

“Tablets are the drug that everyone went to when they couldn’t add phones anymore,” Legere said

Legere said he’s aware of Sprint’s intention to become a disruptor, and joked that he would tone down his trash talking about Sprint due to Marcelo Claure’s stature. 

“Ralph, I’m OK with, I can take him, maybe,” Legere said, referring AT&T’s Ralph de la Vega, “But Marcelo, he’s gargantuan.”