LG put out its unaudited third quarter numbers [PDF link], which showed consolidated revenue jump 12 percent annually to $12.5 billion.

Despite a dip in revenue from its home entertainment division, LG still performed well due to the $2.75 billion in revenue generated by its mobile communications business, representing a 24-percent annual increase. 

The company disclosed it shipped 12 million smartphones during the quarter but profitability suffered from increased investment in marketing. That marketing push is likely to continue as LG stated it plans to focus on holiday sales for its top-tier devices like the LG G2.

For the second quarter of this year, IDC put LG in third place among global smartphone OEMs, estimating its 12.1 million smartphones shipped was good enough to control 5.1 percent of the worldwide market. That’s strong enough to put it just ahead of Lenovo (4.7 percent) but still keep it well behind Apple (13.1 percent) and Samsung (30.4 percent).