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Loopt Adds AT & T to Carrier Roster

By Staff Author | February 11, 2009

With yesterday’s addition of AT&T, Loopt can boast interoperability for its location service on every major U.S. carrier.

Not surprisingly, more than 50 percent of Loopt’s friend invites are sent between different phones and networks, so having interoperability between operators is key.

A Loopt representative says AT&T will support its launch with a nationwide marketing campaign that will include in-store displays, online advertising and youth marketing activities.

Loopt also says is has surpassed the 1 million registered user mark for its social mapping service.

More FirstNews 02/11/09:
•  RIM Down Despite Higher Net Adds
•  Certicom Back in RIM’s Hands 
•  Obama Lobbied Intel CEO on Stimulus 
•  Verizon Updates Prepaid Plans 
•  Loopt Adds AT&T to Carrier Roster
•  Nuance Releases Voice Control 2.0
•  FirstNews Briefs for Feb. 11, 2009

 


Filed Under: Carriers

 

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